Video Courtesy of The Visual Arts Commission

What is Saudi Now

Saudi Now is a British Council resource serving as a hub for UK-Saudi cultural collaboration. The platform provides insights, opportunities, and resources to help organisations engage with the evolving cultural landscapes of both countries.

Opportunities

Browse our latest opportunities for artists and creative industry professionals, practitioners, and organisations.

Mazra’ah Media Arts Residency

Mazra’ah Media Arts Residency

The Diriyah Art Futures is seeking established New Media and Digital artists and scholars for the second Mazra’ah Media Arts...

Saudi Music Commission Launches Music Compass Program

Saudi Music Commission Launches Music Compass Program

a strategic initiative aimed at strengthening the local music business management ecosystem and enhancing the capabilities of professionals and stakeholders...

Fashion Commission Opens Applications for Kering Generation Award X MENA

Fashion Commission Opens Applications for Kering Generation Award X MENA

A unique opportunity to foster innovation and sustainability in fashion while connecting emerging talents with global industry leaders

Stories

Explore success stories and key UK–KSA collaborations in the arts and culture scene.

Prince of Wales Visits AlUla to Celebrate Cultural Exchange Through Art

Prince of Wales Visits AlUla to Celebrate Cultural Exchange Through Art

The occasion underscored the strengthening cultural relationship between the United Kingdom and Saudi Arabia, as both countries continue to ....

Saudi Arabia and the United Kingdom Announce 2029 as the UK–Saudi Year of Culture

Saudi Arabia and the United Kingdom Announce 2029 as the UK–Saudi Year of Culture

Saudi Arabia’s Ministry of Culture and the United Kingdom’s Department for Culture, Media and Sport have jointly announced that 2029...

Laughta: An Arab Voice Connecting Global Sounds with Saudi Arabia’s Music Scene

Laughta: An Arab Voice Connecting Global Sounds with Saudi Arabia’s Music Scene

British-Lebanese artist Laughta is emerging as a distinctive voice across the international music landscape, building strong creative ties with Saudi...

Insights

Insights into UK-KSA cultural ecosystem, partnerships, and global policy.

Vision 2030 and the Transformation of Saudi Arabia

Vision 2030 and the Transformation of Saudi Arabia

Launched in 2016, Saudi Arabia’s Vision 2030 aims to diversify the economy, reduce oil reliance, and boost culture, tourism, and...

UK Institutions Join Saudi Arabia’s Cultural Transformation

UK Institutions Join Saudi Arabia’s Cultural Transformation

From auctions to residencies, UK–Saudi cultural ties are thriving. New museums, heritage projects, and art exchanges show a shared vision,...

Saudi Arabia Country Profile

Saudi Arabia Country Profile

Saudi Arabia blends deep heritage with rapid change. With a young population, rich culture, and Vision 2030 reforms, it’s diversifying...

Resources

Explore our latest resources, including cutting-edge research, comprehensive guides, interactive toolkits, and in-depth reports.

Guide: Urban Culture and Arts Guide

Guide: Urban Culture and Arts Guide

The guide serves as a strategic framework for municipalities, cultural institutions, and urban planners, ensuring that projects deliver sustainable impact

Guide: Academic Excellence in Architectural and Design Education

Guide: Academic Excellence in Architectural and Design Education

This guide presents a comprehensive strategic framework designed to support the advancement of academic excellence in architectural and design education.

Guide: Legal Document for UK Entities - How to Work in Saudi Arabia

Guide: Legal Document for UK Entities - How to Work in Saudi Arabia

This guide offers clear legal insights to help UK entities navigate the process of applying for artistic residencies, workshops, and...

Events

Explore our latest resources, including research, guides, toolkits and reports.