Global Perceptions 2025 is a flagship publication developed by the British Council, designed to support governments, institutions, businesses, and cultural and educational actors seeking to understand and engage with an increasingly complex global landscape. Drawing on the views of young people across the G20, the report offers clear, evidence-based insights into how future generations perceive global leadership, trust, attractiveness, and influence. Whether you are shaping policy, building international partnerships, or investing in long-term soft power, Global Perceptions 2025 outlines the key trends, values, and shifts that will influence global engagement, helping decision-makers act with strategic clarity, credibility, and purpose in a rapidly changing world.
