In July 2023, Morris Hargreaves McIntyre carried out a major study on cultural engagement in Saudi Arabia, working closely with the Saudi Museums Commission. We’re pleased to share the findings in this report: Audience Atlas Saudi Arabia.
The report looks at how people have engaged – and plan to engage – with different art forms, leisure activities and cultural organisations, with a special focus on museums.
It also explores people’s attitudes, media habits and how they make decisions about cultural experiences. And it introduces Culture Segments – a powerful tool to help inspire even more people across the Kingdom to connect with arts and culture.
